How Seibu Prince Hotels & Resorts increased ROI by one-third with smarter digital marketing

See how Seibu Prince Hotels & Resorts transformed digital marketing performance with a data-driven strategy that delivered measurable commercial impact.

Published August 11, 2026 • 4 minute read

As investment priorities shift, hotel marketers are under increasing pressure to maximize the value of every marketing dollar. A smarter hotel digital marketing strategy can help teams focus investment on the channels and campaigns that drive the greatest commercial impact. The challenge is no longer simply spending less, but achieving greater impact with the budget available. 

Seibu Prince Hotels & Resorts operates 12 properties across Asia, Europe, and the Middle East, serving both business and leisure travelers. Its portfolio also includes serviced apartments for extended stays, creating diverse demand patterns across markets and guest segments. The group looked to increase the impact of its marketing investment, and driving more direct bookings across its portfolio.

By partnering with Aven Hospitality's Digital Marketing solution, Seibu Prince Hotels & Resorts enhanced its paid search strategy, achieving a 10:1 return on ad spend (ROAS), a 33% growth in ROI, 1.5 times increase in incremental revenue, and a 2.4-fold improvement in click-through rate.

With changes in marketing investment priorities, Seibu Prince Hotels & Resorts had to reconsider how they distributed their digital advertising budgets throughout the portfolio.

The objectives were clear:

• Maximize return on ad spend (ROAS)
• Protect revenue performance 
• Improve marketing efficiency 
• Focus investment where it would generate the greatest commercial impact 

Achieving these goals required more than cost control. The team needed complete visibility into performance, clearer measurement of marketing impact, and the ability to optimize investment based on revenue outcomes. Managing this across a multi-property portfolio required a disciplined, data-driven strategy.

Working closely with the Seibu Prince Hotels & Resorts team, Aven Hospitality developed a digital marketing strategy tailored to each property's unique demand profile.

Instead of applying a one-size-fits-all campaign structure, the strategy leveraged historical performance data to identify the channels delivering the strongest conversion outcomes for every hotel:

Each property's media mix was optimized across Brand Search, Generic Search, and Google Performance Max for travel goals (PMTG), with investment concentrated on the highest-performing channels to capture high-intent travelers and improve conversion efficiency.

Aven Hospitality collaborated closely with the Seibu Prince team to align campaigns with tactical offers and optimize ad messaging around guest booking behavior. This increased qualified demand while strengthening booking intent.

With seamless integration into the Aven Hospitality Booking Engine, the team gained end-to-end attribution from ad click through to booking conversion, providing greater confidence in campaign performance and enabling ongoing optimization based on real revenue outcomes rather than clicks alone.

Beyond campaign execution, Aven Hospitality worked as an extension of the Seibu Prince marketing team.

Historical performance insights informed campaign planning, channel selection, and budget allocation for each property. Every campaign underwent comprehensive quality assurance before launch including campaign setup, tracking validation, and conversion measurement.

The partnership combined strategic guidance and technical expertise, enabling campaigns to adapt dynamically in response to emerging performance insights.

The refined strategy delivered significant improvements across the portfolio, proving that smarter investment decisions can unlock stronger commercial performance.

Portfolio results

• 10:1 Return on Ad Spend (ROAS)
• 33% increase in ROI (H1 2026 vs. H1 2025)
• 1.5x incremental revenue (H1 2026 vs. H1 2025)
• 2.4x increase in click-through rate year-over-year

By using data-targeted strategies and clear performance tracking, hotel groups can drive stronger results and get more value from their marketing investment.

Today's hotel marketers need more than campaign management - they need a strategic partner that understands how to connect media investment directly to commercial outcomes.

Aven Hospitality's Digital Marketing solution combines performance marketing expertise and direct integration with the SynXis platform to help hotels attract high-intent travelers, maximize return on ad spend, and grow direct bookings with confidence.

Ready to unlock stronger returns from your marketing investment?