Hotel ZaZa selects Aven Hospitality's AI-enabled SynXis platform to unify distribution, revenue, and guest intelligence

Discover how Hotel ZaZa is modernizing hospitality commerce with connected distribution, real-time inventory management, and greater operational visibility through SynXis from Aven Hospitality.

Published May 19, 2026 • 3 minute read

Texas, United States – May 19, 2026 – Hotel ZaZa, a collection of luxury Texas boutique hotels operating under hotel investment and development firm Rockbridge, has selected Aven Hospitality as its preferred hospitality technology and distribution partner. The award-winning hotel brand will use Aven’s AI-enabled commerce platform, SynXis, focusing on leveraging the Central Reservation System (CRS), Booking Engine, as well as GDS Marketing and GDS Distribution.

“We needed a scalable platform to support our growth strategy by helping us improve our commerce operations with greater guest intelligence and efficiency. The SynXis platform lets us make real-time updates to rates and inventory, while maintaining consistency across the hundreds of channels travelers use to search and book,” said Lisa Fuentes, Vice President, Brand Strategy at Hotel ZaZa. “The strength of SynXis as a leading CRS and distribution ecosystem combined with a partnership model built for long-term collaboration gives us confidence that Aven Hospitality is the right partner to support our next phase of growth.”

With the SynXis Platform at the center of Hotel ZaZa’s commercial operations, the luxury hotelier will unify its rate, inventory, content, and channel management within a single connected ecosystem. Strengthening Hotel ZaZa’s ability to convert more guests with a cleaner, more flexible experience, the luxury hotelier also gains end-to-end visibility and more control across retail channels — helping attract high-value travelers, influence booking decisions, and drive incremental demand.

“SynXis is our global commerce ecosystem built for how hotels actually sell today: connecting our partners to the right demand, through the right channels, with the visibility to make sharper commercial decisions." said Scott Pusillo, Head of Commercial - Americas at Aven Hospitality. "Hotel Zaza is the kind of partner that pushes us to keep raising the bar, and we’re excited to put the full platform to work for their portfolio of hotels.”

Aven Hospitality, formerly Sabre Hospitality Solutions, is an independent global technology and SaaS leader in the hospitality industry, powering how hotels sell, distribute, and deliver guest experiences. SynXis, the leading global hospitality commerce and distribution platform, coordinates hotel information across 600+ integrations to ensure accuracy, consistency, and competitiveness wherever travelers discover, compare, and book. Trusted by 35,000+ hotels across 190+ countries, Aven Hospitality serves as the connective layer behind many of the world’s most iconic brands, simplifying complexity behind the scenes so hoteliers can operate with confidence today and stay ready for what’s next.

www.avenhospitality.com

Hotel ZaZa is a Texas-based luxury lifestyle hotel collection known for its eclectic interiors, bold personality and immersive guest offerings. The portfolio includes four Michelin rated properties across key Texas markets, Hotel ZaZa Dallas Uptown, Hotel ZaZa Houston Museum District, Hotel ZaZa Houston Memorial City and Hotel ZaZa Austin Downtown. The properties feature ZaZa’s signature Magnificent Seven Suites, expansive, individually themed accommodations created to deliver a one-of-a-kind stay, along with a range of guestrooms and specialty suites that blend striking decor with high-touch Texas hospitality. Dining is an integral part of the ZaZa experience, with culinary concepts that reflect each property’s distinct neighborhood spirit. Wellness is also central to the brand, anchored by ZaSpa, the hotel collections’ signature spa. ZaSpa offers indulgent treatments and beauty services that cater to both guests and locals. Hotel ZaZa also serves as a backdrop for gatherings of all kinds, offering dynamic event and meeting venues that support everything from corporate retreats and social celebrations to weddings, galas, and brand activations. For more information visit: https://www.hotelzaza.com.