Mark Hollyhead

Mark Hollyhead is Chief Transformation Officer at Aven Hospitality, where he leads product management, product development, innovation, and global services delivery. He is responsible for driving bold changes across the platform, elevating customer experience, and ensuring technology translates into real market impact.

He focuses on turning Aven into a fast, outcome driven commerce platform, one where product, data, and AI work together to deliver measurable growth for hotels. His approach emphasizes ruthless prioritization, shipping what matters, and building the connective layer that helps hotels compete in an AI-led distribution landscape.

Mark brings more than 30 years of experience across travel and hospitality, with deep roots in technology led transformation. His career spans early internet disruption, the evolution of revenue management, leadership of largescale operations including British Airways at Heathrow, and most recently leading Egencia through profitable global growth before its successful sale to Amex GBT.

His leadership philosophy centers on clarity and empowerment. Mark creates space for others to step up, encourages teams to think – then act, and believes being clear on outcomes is what ultimately drives progress.

He joined Aven Hospitality because of the opportunity to help reignite a core industry platform at a pivotal moment. The convergence of AI and distribution, and the chance to play a strategic leadership role in shaping the next evolution of travel and hospitality technology, was a powerful draw.

Today, Mark is focused on accelerating Aven’s transformation into a connected, intelligent commerce platform – ensuring innovation moves quickly, execution stays disciplined, and technology consistently delivers value for hotels and partners worldwide.